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flowers-mini01.jpg

concept and images

Susanne Kasielke

concept, vision & design

 

It’s your journey. Remember. Dream. Live. And Laugh!

Concept Overview

Susanne Kasielke - It’s your journey. Remember. Dream. Live. And Laugh!
German artist and designer Susanne Kasielke has created a lifestyle brand in her name to inspire the modern, self-confident woman to pursue her dreams to live life to its fullest. Remember yesterday. Dream tomorrow. Live today. And don't forget to laugh! Because a day without laughter is a day wasted (Charlie Chaplin).
Susanne Kasielke reaches her target group through her continuously growing collection of dramatic and powerful flower portraits, supported by ethnic inspired art, elegant geometrics, and delicate illustrations.

 

Concept in detail

Susanne Kasielke is a lifestyle brand specializing in powerful flower and plant portraits, that integrate multiple mediums and techniques (from photographic elements to abstract texture). Supporting or secondary patterns include ethnic and folk inspired art, elegant geometrics, modern abstracts, and delicate pencil illustrations.
All of Susanne Kasielke's work is composed of multiple layers. The artist loves the unexpected and often coincidental effect and depth created with layering, while every single layer is essential for the finished piece. The same thought applies to all of us: Susanne believes that the past always plays an important part in our lives. Past experiences shape who we become, they help us grow, and they'll always leave something traceable behind.
Susanne Kasielke targets the modern, well-educated, self-confident woman between 25-60, who pursues her dreams to live life to its fullest. She's very quality-oriented and not afraid to stand out. From fashion to accessories to home decor she expresses her love of life with bold statement pieces. Her passion and curiosity results in a mix of style which is a reminder of precious moments and important people in her life.

Because of the relatively low investment costs and storage requirements, Susanne Kasielke started to produce her first products in-house (greeting cards and art prints - available to date explicitly in her online store).
As a lifestyle brand Susanne Kasielke's flower portraits and supporting patterns are easily transferred onto a wide range of products such as: apparel, textiles, accessories, home and wall decor, gifts, beauty, paper goods.
Retailers for the different product categories would vary from lifestyle stores like Anthropologie, to high-end department stores like Macy's, Nordstrom and Bloomingdales.
To date Susanne Kasielke has licensed one collection including two flower portraits to DENY Designs (home furnishing company).

 

Selected Collections


Press Kit 2016 - START HERE

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Watch my promo video for Licensing Expo 2016 below.
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